Video Production
professional grade Cameras, Lights, and Audio equipment at your service
Video ads get much more reach than graphic ads.
Audiences stay longer and have more of an opportunity to feel the impact of your marketing efforts. A static image can only hold their attention for so long, but a video can not only hold their attention longer, but also can trigger an emotional response that will make your audience remember your ad when that emotion is triggered in the future.
Emotional Intelligence Marketing and Storytelling Marketing can be very effective marketing strategies in video form.
What its like using our team for Video Content.
1. Strategy Session #1
2. We Create Custom Content
3. We Implement that custom content
4. Strategy Session #2
With every client we work with we create a unique plan because we all know every business has their own story to tell, along with their own Ideal Client!
We then create custom content through video and photo with our professional grade equipment, cameras, microphones, and lighting. We build this content around what your ideal client wants to see!
Once you have approved your content we then begin implementing it on the various platforms you have selected the first time we met!
In the following strategy session we are going to go over how all of your content did and what content pillar executed the best on keeping your Ideal Client Engaged. We then create the next months plan and schedule a Film Session!
How Small Businesses Can Use Video Production to Scale Sales
In the fast-paced, visually-oriented world of digital marketing, video has emerged as the champion of content strategies. For small businesses, navigating the complexities of video production may seem daunting, especially when it comes to leveraging this medium to scale their sales. However, it’s not just the big players with deep pockets who can produce effective videos; it's often those with the creativity and flexibility to capitalize on the medium's strengths who can make the biggest impact.
The Myth of the Mega-Budget
All too often, the assumption is that high-quality video production is synonymous with large-scale budgets. However, many successful small businesses have debunked this myth, proving that it’s not about the size of the budget, but the strategy and execution behind the content that truly makes an impact.
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One could argue that small businesses are better poised to take creative risks and adapt quickly to market changes. Companies like Dollar Shave Club or Blendtec’s “Will It Blend?” series started with modest production values and skyrocketed to viral fame, primarily due to their innovative, engaging, and shareable content. These success stories are not flukes; they are the result of strategic planning, audience understanding, and a willingness to think outside the box.
Aligning Video with a Creative Marketing Strategy
To truly stand out from the competition, small businesses must engage in a creative marketing strategy that goes beyond traditional advertising. In the context of video, this means crafting content that is not only aesthetically pleasing but also tells a story, establishes an emotional connection, and provides value to the viewer.
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Consider the example of a local bakery that used video to not just showcase their products, but also to share the stories behind their recipes and the passion that goes into each bake. Or a boutique fitness studio that inspires its audience with success stories and motivational snippets from its classes. These businesses created compelling narratives that resonated with their audience and positioned them as more than just another place to purchase goods and services.
Social Media as Your Storytelling Arena
The rise of social media has forever changed how consumers expect to be marketed to. Platforms like Instagram, TikTok, and YouTube have become arenas for storytelling, humor, and real-life connections. For small businesses, this shift offers a playground of opportunity to engage with audiences in innovative ways.
Measuring ROI on social media video campaigns might not always be straightforward, but the value of building a brand presence and community are immeasurable. Online engagement for these platforms requires you to be where your audience is, and that often means creating short, punchy, and platform-specific content. It’s about the ‘hooks’ – the unexpected elements in your video that grab attention in the first few seconds; the ‘neurolinguistic programming’ - the subconscious cues in your videos; and the ‘funnels’ - the tested sales processes behind a click.
The Creative Team: More Than Just a Production Crew
Behind every successful video campaign is a team that doesn’t just care about the product – they care about the experience it provides and the impact it creates. For small businesses, this team is not just a production crew; they are the strategists, the creatives, and the innovators who will help bring your unique story to life.
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Artists and data analysts, creatives and strategists – a diverse team that’s capable of both understanding and enhancing your brand’s message is crucial. In the digital media age, the small details matter more than they have before. The sound quality, the lighting, the pacing, and the message; they all build towards a complete and impactful presentation of your business.
The Testimonials That Sell
There is perhaps no stronger marketing weapon than a customer testimonial, and when captured effectively on video, the impact is even greater. Testimonial videos can convey trust and authenticity more effectively than any other form of content, making them a powerful tool for small businesses looking to scale their sales.
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The beauty of testimonial videos lies in their ability to humanize a brand. When viewers see and hear satisfied customers in their own words, the emotional connection formed is often enough to nudge them further along in the buying process. When these videos are strategically placed at key points in the customer funnel, they can be influential in converting leads into sales.
Setting the Stage for Sales Success
For small businesses, video production is not just about creating content; it’s about crafting an experience that resonates with your audience and compels them to take action. By aligning your videos with a creative marketing strategy, understanding the power of social media, building a responsive and agile creative team, and leveraging the impact of testimonials, you can create a video marketing campaign that not only scales your sales but also sets you apart as a leader in your industry.
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Remember, in the world of video marketing, perfection is not the end goal. Connection is. And in the realm of small business, connection is what builds longevity and success. In the end, it’s not the big budgets that win; it’s the small businesses with the biggest hearts, the best stories, and the most engaging content that capture the attention and loyalty of consumers.
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At Laser Image Marketing, we believe that great marketing demands a shift in perspective where video is not just a tool, but a means to captivate and convert. Small businesses that recognize this potential and take the steps to realize it will find that video can be a game-changer in their sales strategies. By incorporating these insights, your business can begin to craft a story that not only maintains relevance in this media-rich landscape but thrives as a leader in your market. Reach out to us today if you have questions about how to get started at bruce@laserimagemarketing.com.